B2B (Business to Business) – This model refers to a company that sells or buys products or services from another company. The market consists of businesses exchanging goods and services over the Internet. The primary goal of B2B is to make it easier for businesses to conduct business with one another by implementing and electronic market place where all the magic happens.
Apple has an online portal, which provides products and services to other businesses. Although apple may not buy anything back from the businesses it sold too, it’s still a B2B focus. Apple offers various products for at home or at office businesses, such things include, custom hardware, software, networking, training, and IT solutions. Apple try’s to tailor specific goods and services when it comes to B2B.
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