Information Systems & Technology

The Information Systems & Technology team manages Apple’s corporate and retail systems, as well as other key infrastructures. These Mac experts ensure that every computer, phone, server farm, and network at Apple is up and running 24/7. They also use their creativity to design customized programs when off-the-shelf solutions don’t exist. They can do so through the feedback that they get from the variety of customers. Customers can contact them at anytime and get their problems solved. Apple Inc. has a very effective team to pursue this area that responds to customers quickly and efficiently.

On June 6, 2005, Steve Jobs announced that Apple would begin producing Intel-based Mac computers in 2006. On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006 Apple had transitioned the entire Mac product line to Intel chips, over 1 year sooner than announced. The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac Pro, MacBook, and MacBook Pro became their respective successes. (credits to wikipedia.com)

Apple also introduced Boot Camp to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X. Doing this would make it easier for customers adapt to the new software on their own instead of going through the trouble to understand the software.

Apple also offers online services with MobileMe (formerly .Mac) that bundles personal web pages, email, Groups, iDisk, backup, iSync, and Learning Center online tutorials. MobileMe is a subscription-based internet suite that capitalizes on the ability to store personal data on an online server and thereby keep all web-connected devices in sync. Announced at MacWorld Expo 2009, iWork.com allows iWork users to upload documents for sharing and collaboration. All these services help consumers to understand more about the new software.

Again on their website, they allow consumers that purchase their products to sign-up for a user to log-in to their site in order to buy things. By doing this, Apple Inc. can easily bill the consumers by notifying their purchase(s) through the given e-mail addresses and this saves Apple Inc. money instead of printing and mailing information. They are also very effective through marketing through e-mails if they are allowed to. Because there is a branded corporation, they rarely have any sales; hence, they e-mail consumers about new products and software. This seems very effective because Apple Corporation is running stable on their sales of products. Their website makes it easy to browse through to buy products, and in return, customers are more likely to visit their websites to purchase items and continue shopping there. And through what the customers buy, Apple inc. is allowed to recommend related products to sell to the consumer, thus, making even more sales.