B2C

B2C (Business to Consumer) – This model refers to any business that sells its products or services to consumers (us) through means such as the Internet. There are several ways a business can sell to its customers using the B2C model. One-way is through an eshop – any customer can simply go online, visit the retailers website and directly shop online without leaving his/her home. Another way is through an emall. In this case, customers can shop at various stores through one gateway or one website with multiple links leading to other stores that have goods or services that substitute or compliment the preceding stores.

Apple uses an eshop –which is the apple website. Through this portal any consumer can go online and purchase any given item at any given time. Items usually ship within two business days. This is extremely comfortable for the consumer since a person doesn’t have to leave his/her house to make a purchase. Apple has done a really fantastic job in making their eshop user-friendly and easy to make payments or returns. Also apple has developed online support through chat on their website to assist customers with their purchasing decisions just like in a face to face visit.