Strategic IT

With the promotion of Iphone in the market in 2007, app developers saw opportunities in creating an app market by providing convenient and favorable apps to Iphone users. Apple saw another market of business by protecting ecosystem and controlling on purchases, transitions, and even advertising. A new business model is created for the company that will benefit the future revenue from the Iphone market place more than that from the hardware market. However, this was no accident, it was the strategic IT.